A logo design is a strong black and white graphic to represent your company. By designing in one color, you are assured that your company's representation will be strong even when used in single color applications such as on faxes, checks, black and white ads and when photocopying.

A corporate identity is a defined system of graphic elements that represents your company. This includes choosing "corporate colors" and applying them to your logo, selecting paper and creating layouts for your company stationary as well as developing graphic standards for products, packaging and signage. It can also include developing the look of sales kits, media advertising, promotions and even office decor.